|EMPLOYEES THE BEST ASSET FOR SOCIAL MEDIA SUCCES|
Aruba, Juli 31, 2012 - As your company grows you find that you want to tighten up and control what your company publishes online, especially through social media. One of the ways to “let a thousand flowers bloom” is to open up your social media and enable employs to freely participate in corporate social engagement. Of course this can only be properly done with training. Here’s a video interview I did in Feb 2011 on Dell’s head of social media. Dell has a campaign to train it’s employees in the proper use of social media and thus can enable more employees to communicate with customers through social networks.
In a recent press release McKinsey Global Institute writes:
The amount of value individual companies can capture from social technologies varies widely by industry, as do the sources of value. Companies that have a high proportion of interaction workers can realize tremendous productivity improvements through faster internal communication and smoother collaboration.